Minion Yellow: Behind the Scenes

Recently, in an industry first, Pantone, Illumination Entertainment and Universal Partnerships and Licensing created an official new PANTONE Color, Minion Yellow, based on the Minions from Universal Pictures and Illumination’s Despicable Me global film franchise, including last summer’s blockbuster hit, Minions. The development of PANTONE Minion Yellow marks the first time in the global colour authority’s history that a colour has been created and named after a character.

In a short interview, Laurie Pressman, VP of the Pantone Color Institute, provides more insight into the ground breaking partnership:

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